Look Inside That Giant 60-Foot Bull Head Off I-90 in South Dakota

Do You Know What Is Inside The Giant 60 Foot Tall Bull Head Off I-90 in South Dakota?

If you've traveled on I-90 about 30 minutes west of Sioux Falls you have probably noticed the great big giant bull horns reaching high into the South Dakota horizon.

The first number on a South Dakota license plate is the county that the car is registered. For example, Pennington county where Rapid City is has a '2' starting its plates. In Sioux Falls you have either a '1' or a '44' depending on your relationship to 57th street.

When established in 1956 (and revised in 1987) the first nine counties were ordered by population. Starting with 10 they are in alphabetical order through Ziebach, with Oglala Lakota County (65) and Todd (67) rounding out the list.

Today the top 10 plate numbers and populations don't correlate anymore. 1 and 2 are still 1 and 2, but Lincoln (44) is now 3rd in population. Beadle is 4 but it's now 11th in population. See the list by population here.

On January 1, 2023, South Dakota started issuing a new license plate design for license plates.

So, let's take a look back at what South Dakota license plates looked like over the last 100 years.

Almost every small South Dakota town has a watering hole. It’s where the locals go to kick back a few brews and engage in conversation.

Some of these establishments are located in buildings almost as old as the town itself. There might be a fresh coat of paint on the walls or new vinyl on the booth seats, but the ambiance is still reminiscent of a good ol’ dive.

If you think a "dive" is all about the sketchy clientele, the smell of the Devil’s lettuce, and stale Grain Belt, you’d be wrong. Not every dive has a bad reputation.

A dive has character. Neon beer signs and local memorabilia adorn the walls.

You might find a pool table, dart board, and a few video lottery machines.

The bartender knows the regulars by name and they know what you drink.

Some dives don't even serve food except for bags of chips and pickled eggs that sit in a jar of brine on the bar.

Dives aren't fancy. You might see 70's-style wood panels on the walls and wobbly tables leveled with a folded napkin.

Finally, the bathrooms. The bathrooms in dives are in a class by themselves and could be a whole topic on its own. 

There are several small-town dives in our area with friendly faces, cheap booze with a burn, and even really good food! We use the term "dive" in the most affectionate way.