What’s Up With All The “Duck Duck Jeep” In South Dakota?

The rubber duck trend among Jeep owners, known as "ducking" or "Duck Duck Jeep," started in 2020, and now you see it all over South Dakota.

The Jeep Ducking trend began back in 2020 by a woman named Allison Parliament, a dual U.S. and Canadian citizen.

Parliament was traveling from Alabama to her family home in Ontario during the COVID-19 pandemic when she was assaulted by another driver at a gas station.

Story Behind Those Jeep Ducks

After this upsetting incident, Parliament decided to turn her negative experience into something positive.

She purchased rubber ducks and left one on a Jeep she admired with a note saying "nice jeep," creating what would become known as the first "Duck Day."

This simple gesture of kindness sparked a movement that spread across the Jeep community and beyond.

The act of placing a rubber duck on someone's Jeep, called Jeep "ducking" or "Duck Duck Jeep", began with one person who unknowingly started a movement.

Ducking a Jeep is considered a random act of kindness.

While primarily associated with Jeep Wranglers, the trend has expanded to other Jeep models and even inspired similar movements with other vehicles.

Parliament became a BFGoodrich Ambassador and traveled to Jeep events nationwide to promote the movement.

Sadly, she passed away in June 2024, but her legacy of spreading joy through simple acts of kindness continues to thrive in the Jeep community, with owners using hashtags like #DuckDuckJeep to share their experiences on social media.