Deadpool

The marketing geniuses behind Deadpool have been taking some unconventional tactics: there was that hilarious poop emoji billboard, and the billboards / posters promoting the film as a Valentine’s Day romance, and now the Merc With a Mouth wants you to get handsy with yourself, promoting a little self-love with some new PSAs about cancer awareness — for him and her!

Deadpool will be the first R-rated Marvel movie since 2008’s Punisher: War Zone; it was officially rated R by the MPAA for “strong violence and language throughout, sexual content and graphic nudity.” Pretty intense stuff for a superhero movie! But, if you need your Deadpool to get even more intense, star T.J. Miller says there is a planned Director’s Cut of the film that will be “even more raw” than what you see in theaters.

To celebrate both Halloween and the upcoming release of Deadpool, Ryan Reynolds put back on his superhero costume, and hit the streets on Halloween, meeting up with a bunch of trick-or-treaters dressed up as the X-Men. The Merc With the Mouth tried to recruit these pint-sized mutants to join his Halloween team, but it didn’t quite go according to plan.

We normally like to steer clear of the “trailer for a trailer” phenomena that results in photos of a 6-second Instagram video of a 15-second YouTube video teaser of an actual trailer. It’s a toxic fad in the world of movie promotion and one we hope goes away quickly, but we couldn’t resist sharing this trailer for a trailer for Deadpool. For one, it’s almost a minute long, and for another, it’s just funny.