You can't avoid them. The never-ending parade of erectile dysfunction commercials. I don't envy parents with curious children when that question gets asked, or this one: "Daddy, why are those people sitting in bathtubs, outside?"

This subject floated into my consciousness over the weekend when yet another round of Cialis commercials aired during something I was watching on the tube. For the millionth time, the question I always ask of these commercials loomed large: "what's with those idiotic tubs?"

The difference this time? I made it my mission to find out!

What I discovered is that people all over the world have been asking the same question without much of a response from the company who makes the drug or the agency which created the ad campaign. However, Stuart Elliot, an advertising guru with the New York Times offered this explanation:

The tubs are symbols of relaxing, taking your time, not hurrying, in that a bath is more relaxing than a shower. They reflected that from the start, Cialis advertising was warmer and gentler than ads for Viagra — more feminine, as it were. Other cues included a color scheme of yellow and pastel green and the name, pronounced ‘See-Alice.’

In other words, the commercials targeted women because Cialis has a much broader usage window (at 36 hours) than say, Viagra, which offers a four hour window in which to "get busy." So the pressure is off and couples (in particular, women) can relax into the experience.

Well, that definitely is some sort of explanation. But it doesn't make me think the commercials are any less moronic or annoying!

Source: BrindleMedia.net


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