Even More Holiday Cheer Is Coming To Downtown Sioux Falls

If you think downtown Sioux Falls already looks like a Hallmark movie come to life during the holidays, brace yourself, because this year, the North Pole might just file a change-of-address form.

According to Pigeon 605, the city is busy decking the halls, streets, and plazas with a brand-new addition: the MarketBeat Holiday Plaza, set to open for the 2025 Christmas season. Construction is already underway at the 10th Street Mural Plaza, right in front of the city-owned parking ramp on 10th Street.

Get our free mobile app

And this isn’t just a few twinkle lights and a wreath or two, oh no. Sioux Falls is pulling out all the tinsel for this one. Expect plenty of festive décor, holiday photo ops, and a major relocation of one of Sioux Falls’ most beloved traditions. The city’s iconic 50-foot Holiday Tree, which has graced the front of the Washington Pavilion for the past five years, will now take center stage at the new MarketBeat Holiday Plaza.

READ MORE:  Santa Claus is Coming Back to Town!

This project is coming to life thanks to a merry mix of community partners, including DTSF, POET, the Washington Pavilion, and, of course, because of the support of the elves over at MarketBeat, who clearly take “spreading holiday cheer” very seriously.

One thing is for sure, downtown Sioux Falls is going to be a glow with Christmas spirit this year.

Between the brand-new MarketBeat Holiday Plaza, the sparkling Winter Wonderland at Falls Park, and the newly opened Jacobson Plaza, even Ebenezer Scrooge himself couldn't resist catching the holiday bug.

So, don’t forget to mark your calendars for when the festivities officially kick off: the annual Parade of Lights rolls down Phillips Avenue on November 28th from 7:30 to 9:30 PM, along with the festive Holiday Tree Lighting downtown.