All the world's Velveeta cheesy goodness comes from this small Minnesota town.

If it wasn't for New Ulm, Minnesota the world wouldn't be able to enjoy Velveeta Slices, Velveeta Shells & Cheese, Velveeta Con Queso, Velveeta American Skillet Dinner, and other Cheesy delights!

Kraft Velveeta New Ulm, Minnesota-Google Maps / Canva
Kraft Velveeta New Ulm, Minnesota-Google Maps / Canva
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Situated in Brown County, Minnesota, New Ulm is a city that serves as the county seat.

According to the 2020 census, the city's population stood at around 14,120 residents.

Geographically, New Ulm is nestled in the triangular area where the Minnesota River and the Cottonwood River come together.

Kraft Velveeta New Ulm, Minnesota-Google Maps / Canva
Kraft Velveeta New Ulm, Minnesota-Google Maps / Canva
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In 2017, Kraft Heinz finalized a substantial expansion project at its cheese manufacturing facility located in New Ulm, Minnesota, investing over $100 million.

The Kraft plant is responsible for producing popular cheese products such as Velveeta, Kraft Deli Deluxe cheese slices, and the convenient Handi-Snacks cheese and crackers snack packs.

Kraft Heinz employs about 400 people in New Ulm.

New Ulm takes pride in several cool attractions, including the towering Hermann Heights Monument...

Hermann the German, New Ulm, Minnesota-Ben Davis
Hermann the German, New Ulm, Minnesota-Ben Davis
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The scenic Flandrau State Park, the long-standing August Schell Brewing Company steeped in history, and the esteemed Minnesota Music Hall of Fame, the Kiesling House that survived the US-Dakota War of 1862. 

Kiesling House New Ulm-Ben Davis
Kiesling House New Ulm-Ben Davis
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